Market Penetration
As a newcomer, ENNOVAL faced significant challenges in entering established markets dominated by large suppliers.
- Schedule. Mon - Sat 10.00 - 18.00
ENNOVAL was tasked with developing a new line of high-performance PDC drill bits. The objective was to introduce advanced bits to the market, conduct proof-of-concept trials, and build long-term relationships with key operators in the energy sector.
Challenges
Customer Perception
Changing customer perception and gaining trust in a new product line proved time-consuming.
Changing customer perception and gaining trust in a new product line proved time-consuming.
Technical Limitations
Initial product offerings were limited to steel body bits, with no capability to provide matrix body alternatives, which are often preferred in certain drilling environments. That constitutes the next phase of the project.
Initial product offerings were limited to steel body bits, with no capability to provide matrix body alternatives, which are often preferred in certain drilling environments. That constitutes the next phase of the project.
01
Step
Design and Manufacturing
ENNOVAL successfully designed and produced steel body bits, using an external supplier for the bit bodies initially and then the client manufacturing plant. The number of available designs increased significantly, with faster development processes implemented.
02
Step
Field Trials
Proof-of-concept trials were conducted, demonstrating the technical viability of the product.
03
Step
Sales Initiatives
Sales teams established contacts with key operators. The feedback from these meetings and industry exhibitions is highly encouraging.
Conclusion
ENNOVAL's progress in the drill bit market is a testament to its strong design capabilities and ability to navigate complex market dynamics. Moving forward, the focus will be on expanding the product range and deepening relationships with key industry players for long-term success
Project Information
Completely synergize resource taxing relationships via premier.
Client Name
Eastern European manufacturer specializing in drilling technologies, with expertise in mining, horizontal directional drilling (HDD) and O&G roller cones sectors.
Category
Metallurgy
Start Time
01 Jan, 2024
End Time
The project is on-going