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ENNOVAL was approached by a UK-based OSE to develop and industrialize a new CWD Bits product line within their existing portfolio. The objective was to enhance the OSE’s drilling & completion tool offerings by adding high-performance CWD bits, specifically targeting two of the most common sizes initially: 9 5/8” and 13 5/8”.
Challenges
Manufacturing Integration
Technical Development
The design of the CWD bits required precise engineering, including detailed drawings, CAD files, and the development of technical specifications for optimal drilling performance.
The design of the CWD bits required precise engineering, including detailed drawings, CAD files, and the development of technical specifications for optimal drilling performance.
Sales and Marketing Training
The sales team needs training to market the CWD bits effectively, taking into account specific challenges like lithology, drilling dynamics, and cost-efficiency.
The sales team needs training to market the CWD bits effectively, taking into account specific challenges like lithology, drilling dynamics, and cost-efficiency.
01
Step
Engineering and Design
ENNOVAL developed the complete design for two CWD bits in each size (light & heavy sets). Deliverables included assembly drawings, head drawings, shank drawings, CAD files, and technical specification sheets with recommended operating parameters.
02
Step
Industrialization
on-going through subcontracting and thereafter integration in the client’s manufacturing capabilities.
03
Step
Sales and Marketing Strategy
ENNOVAL prepared a detailed marketing plan, including product positioning, sales presentations, and an online training webinar to educate the sales team on the case bits’ technical features and market advantages.
Results
Successful Product Development
ENNOVAL delivered all engineering and design outputs on schedule, ensuring the OSE could proceed with production as planned.
ENNOVAL delivered all engineering and design outputs on schedule, ensuring the OSE could proceed with production as planned.
Manufacturing Integration
on-going
on-going
Sales and Marketing Readiness
on-going
on-going
Product Range Expansion
Further development of additional sizes and variations of case bits can be considered based on market feedback and demand.
Further development of additional sizes and variations of case bits can be considered based on market feedback and demand.
Conclusion
ENNOVAL’s expertise in product design, industrial integration, and market readiness was key to helping the client expand its portfolio with a high-performance CWD Bits product line, positioning them for future market success.
Project Information
Completely synergize resource taxing relationships via premier.
Category
Metallurgy
Start Time
01 Jan, 2024
End Time
The project is on-going